Social Media and the Dump

Finding value in social media is like going to the dump.

When you speak to a professional scavenger, she will tell you treasures can be found, if only you looked long and hard enough. She is right, there are treasures buried in the dump, yet most people would not spend their lives searching in piles of rubbish.

Social media is the same, but somehow, although the smell is not much better, millions happily assume the role of the professional scavenger, hoping to find the treasure